Photographer(s): Marcello Campagnano
Writer(s): Lidia Campagnano
Designer(s): Roberto Redaelli
Publisher(s): Moizzi Editore,Milano, Italy
Size: 21 x 24 cm
Print: Istituto Editoriale Italiano, Milano, Italy
Nation(s) and year(s) of Protest: Italy, 1975
It is a new and difficult choice for women to look at themselves, as in this book, within their own shoes: difficult for the housewife, for the worker, for the militant of the new left. One dress, ten dresses, ten hairstyles, ten eyelid colors, or a pair of blue jeans and no eyelid color, a dishevelled hairstyle A great uncertainty in body attitudes, or an iron hardness.
In the attempt to seduce, in the endless search for the right disguise, lies the need for recognition, confirmation, acceptance of one's own identity; the need to find means of communication between different identities, the need to construct an identity in communication with others. This continuous search for a human encounter clashes with the bars of a cage: what is accepted or rejected, recognized or denied, loved or despised is precisely the disguise, not the need that is contained in it, the role, not the human need that is hidden in it. the cage within which this story unfolds has a precise physiognomy: it is the home, the family, the man-woman relationship.
From the text in the book
When this book appeared, the images seemed to belong to an overly conceptual work, but looking at these images over time and their placement on the page in the book, as well as the interesting critical text on the female condition, they take on a meaning that goes beyond mere portraits or multiple disguises.
The grid in which Campagnano has caged the various female model, reproduced in their narrative methodology, aims to make us reflect on the multiple roles played, or confined to, women in 1970s Italy.
After all, nothing is accidental in the author's intentions; the choice of photographing women in the street, near an ATM, the relationship between women and money a stereotype that needs to be reflected upon, the role of grandparents and the militant woman with the claims in the background.